Privacy policy

Lavivue OÜ (trading as "Voglana")

Last Updated: December 2025

1. Introduction

This Privacy Policy explains how Lavivue OÜ (“we”, “us”, “our”, or “Voglana”) collects, uses, and protects your personal data when you visit our website www.voglana.com from the United States or any other country.

The data controller is Lavivue OÜ, registered at Sepapaja tn 6, Harju Maakond, Lasnamäe linnaosa, Tallinn 15551 Estonia.
You can contact us at info@voglana.com

Voglana is fully compliant with the General Data Protection Regulation (GDPR) and applicable EU privacy laws.
Our aim is to provide a transparent, safe, and elegant shopping experience that respects your privacy.

2. Data We Collect

When using our website, we may collect the following categories of personal data:

• Account Information: Name, surname, email address, billing and shipping address, phone number.
• Order Details: Purchased products, prices, order history, invoice and delivery information.
• Payment Data: Processed securely via third-party providers (Shopify Payments, Stripe, Klarna, PayPal, Visa, Mastercard, Apple Pay, Google Pay). We do not store your card details.
• Technical Data: IP address, browser type, device information, operating system, language preference, cookie data.
• Communication Data: Messages, support requests, and responses sent via our contact forms or email.

3. How We Use Your Data

Your data is used strictly for the following purposes:

1. To process and fulfill your orders, invoices, and deliveries.
2. To create and manage your customer account.
3. To securely process payments and prevent fraud.
4. To handle returns, warranties, and customer support.
5. To improve website performance and user experience.
6. To comply with legal and accounting obligations.
7. To send marketing communications (only with your explicit consent).

4. Data Sharing and Third-Party Services

We collaborate only with trusted service providers who comply with the GDPR and data protection regulations.
They process data on our behalf and only for the intended purpose.

Main service partners:

• Shopify Inc. – hosting, e-commerce infrastructure, data storage (EU & Canada)
• Stripe / Shopify Payments / Klarna / PayPal – secure payment processing
• Google LLC – Analytics, Ads, Tag Manager, Consent Mode v2
• Microsoft Clarity – behavioral and interaction analytics
• Pinterest, Meta (Facebook/Instagram) – advertising and retargeting pixels
• Email & marketing tools – Klaviyo or Shopify Email

Data may be processed in the EU or in countries recognized by the European Commission as providing an adequate level of protection.

5. Cookies

Our website uses cookies to ensure functionality, improve performance, and analyze traffic.
Some cookies are essential for the site to function, while others help us understand user preferences.

Cookie Categories:

You can manage your cookie preferences at any time through the Shopify cookie banner or your browser settings.
Disabling cookies may affect some website features.

6. Data Retention

We keep personal data only as long as necessary for each purpose:

• Orders, billing, and tax records: up to 10 years
• Marketing consents: until withdrawn
• Cookie and analytics data: 1–24 months

After expiration, data is securely deleted or anonymized.

7. Data Security

We use SSL encryption and Shopify’s secure infrastructure to protect all personal data.
Technical and organizational safeguards are in place to prevent unauthorized access, loss, or misuse.

8. Your Rights (GDPR)

If you are an EU/EEA resident, you have the following rights:

• Right to access your personal data
• Right to rectification or erasure (“right to be forgotten”)
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw marketing consent at any time

To exercise your rights, contact us at info@voglana.com.
Requests are processed within 30 days in accordance with GDPR.

9. Children’s Privacy

Our website and services are not intended for children under the age of 16.
We do not knowingly collect personal data from minors.
If such data is inadvertently collected, it will be promptly deleted.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or technology.
Any updates will be published on this page with the revised “Last Updated” date.

11. Contact

For privacy-related questions, you can reach us at:

Company Identity (Legal and Billing)
Legal Entity: Lavivue OÜ (Voglana)
Address: Sepapaja tn 6, Harju Maakond, Lasnamäe linnaosa, Tallinn 15551 Estonia
E-mail: info@voglana.com
Phone: +372 59 363 474

Note: All data processing is carried out under the responsibility of Lavivue OÜ in Estonia. Logistic operations, including warehousing and returns handling, are managed from our facility in Turkey.